Case Studies
See how brands and agencies use AdProof to detect fraud, redirect budget, and verify every impression.
0M+
Budget redirected from fraud
0%
Avg. IVT uncovered
0min
Avg. integration time
0%
Client retention rate
Challenge
23% of OTT impressions were flagged as invalid traffic by AdProof, while the platform reported 0% IVT.
Result
$1.2M annual budget redirected from fraudulent to verified inventory within 30 days.
23%
IVT detected
$1.2M
Budget saved
< 1 day
Time to detect
Challenge
Geo mismatch: 18% of impressions were served in non-target states, violating regulatory compliance requirements.
Result
100% geo compliance achieved within 2 weeks by blocking non-compliant sources identified through AdProof.
18%
Geo mismatch
100%
Compliance
2 weeks
Resolution
Challenge
Cross-device frequency was 3× higher than intended, causing brand fatigue and wasted spend on duplicated reach.
Result
Frequency normalized to target cap. 22% improvement in unique reach per dollar spent.
3×
Over-frequency
22%
Reach improvement
$340K
Waste eliminated
AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.
Priya Sharma
VP Media Buying, Northstar Foods
The real-time IVT alerting caught a completion burst anomaly within minutes. Our previous vendor took 48 hours to surface the same issue in batch reports.
Rahul Mehta
Head of Digital, Atlas Finance
We went from guessing about target match rates to having verified, fraud-adjusted demo data on every campaign. The source quality ranking alone justified the investment.
Ananya Desai
Director of Programmatic, Orbit Mobility
Integration took 12 minutes. Not 12 days, not 12 hours — 12 minutes. And we were seeing fraud-adjusted metrics on our first campaign the same afternoon.
Vikram Patel
CTO, StreamFirst Media
The frequency intelligence panel showed us that 17% of our OTT spend was hitting overexposed households. That's money we were burning every single day.
Meera Krishnan
Head of Analytics, Pinnacle Retail
Having independent measurement data alongside the platform self-reports changed every conversation we had with our media partners. It leveled the playing field.
Arjun Nair
Chief Media Officer, Elevate Agency
AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.
Priya Sharma
VP Media Buying, Northstar Foods
The real-time IVT alerting caught a completion burst anomaly within minutes. Our previous vendor took 48 hours to surface the same issue in batch reports.
Rahul Mehta
Head of Digital, Atlas Finance
We went from guessing about target match rates to having verified, fraud-adjusted demo data on every campaign. The source quality ranking alone justified the investment.
Ananya Desai
Director of Programmatic, Orbit Mobility
Integration took 12 minutes. Not 12 days, not 12 hours — 12 minutes. And we were seeing fraud-adjusted metrics on our first campaign the same afternoon.
Vikram Patel
CTO, StreamFirst Media
The frequency intelligence panel showed us that 17% of our OTT spend was hitting overexposed households. That's money we were burning every single day.
Meera Krishnan
Head of Analytics, Pinnacle Retail
Having independent measurement data alongside the platform self-reports changed every conversation we had with our media partners. It leveled the playing field.
Arjun Nair
Chief Media Officer, Elevate Agency
AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.
Priya Sharma
VP Media Buying, Northstar Foods
The real-time IVT alerting caught a completion burst anomaly within minutes. Our previous vendor took 48 hours to surface the same issue in batch reports.
Rahul Mehta
Head of Digital, Atlas Finance
We went from guessing about target match rates to having verified, fraud-adjusted demo data on every campaign. The source quality ranking alone justified the investment.
Ananya Desai
Director of Programmatic, Orbit Mobility
Integration took 12 minutes. Not 12 days, not 12 hours — 12 minutes. And we were seeing fraud-adjusted metrics on our first campaign the same afternoon.
Vikram Patel
CTO, StreamFirst Media
The frequency intelligence panel showed us that 17% of our OTT spend was hitting overexposed households. That's money we were burning every single day.
Meera Krishnan
Head of Analytics, Pinnacle Retail
Having independent measurement data alongside the platform self-reports changed every conversation we had with our media partners. It leveled the playing field.
Arjun Nair
Chief Media Officer, Elevate Agency
AdProof uncovered 23% invalid traffic on our top OTT source that the platform's own reports showed as clean. We redirected $1.2M in budget within a week.
Priya Sharma
VP Media Buying, Northstar Foods
The real-time IVT alerting caught a completion burst anomaly within minutes. Our previous vendor took 48 hours to surface the same issue in batch reports.
Rahul Mehta
Head of Digital, Atlas Finance
We went from guessing about target match rates to having verified, fraud-adjusted demo data on every campaign. The source quality ranking alone justified the investment.
Ananya Desai
Director of Programmatic, Orbit Mobility
Integration took 12 minutes. Not 12 days, not 12 hours — 12 minutes. And we were seeing fraud-adjusted metrics on our first campaign the same afternoon.
Vikram Patel
CTO, StreamFirst Media
The frequency intelligence panel showed us that 17% of our OTT spend was hitting overexposed households. That's money we were burning every single day.
Meera Krishnan
Head of Analytics, Pinnacle Retail
Having independent measurement data alongside the platform self-reports changed every conversation we had with our media partners. It leveled the playing field.
Arjun Nair
Chief Media Officer, Elevate Agency