Blog
Deep dives on ad fraud, CTV measurement, targeting validation, and building transparency in digital advertising.
Authorized Digital Sellers, exchange seller files, and the Supply Chain Object each solve a different layer of trust. An in-depth look at how declarations work, how to validate a bid path, red-team failure modes, and operational playbooks for buyers and publishers.
A deep dive into identity layers in CTV and OTT: co-viewing, IP and device signals, clean rooms, cross-device deduplication, frequency semantics, privacy guardrails, and how to build measurement contracts that hold up under scrutiny.
Invalid Traffic (IVT) costs the ad industry billions annually. Learn the difference between GIVT and SIVT, how detection works, and what to look for in a verification partner.
Connected TV ad spend is surging, but measurement gaps remain. Here's what makes CTV verification uniquely difficult and how to navigate it.
When platform-reported metrics differ from independent verification, which should you trust? We break down the discrepancy gap and what drives it.
Most advertisers are overexposing households by 2-3× without knowing it. Here's how cross-device frequency intelligence can recover wasted spend.