Evidence for people
who buy media.
Practical answers to the questions hidden inside campaign reports: what ran, where it landed, who it reached, what was invalid, and which number deserves to be believed.
How to Verify a Digital Ad Campaign Actually Ran
A platform total does not prove every ad rendered correctly. Verify campaign delivery using tags, event logs, viewability, IVT, and reconciliation.
All field notes
Ad Impressions vs Reach, Clicks, Views, and Conversions
Confused by ad impressions, reach, clicks, views, and conversions? Learn what each metric counts, what it cannot prove, and which one to use in reports.
How to Ensure Brand Safety in Digital Ad Campaigns
Use this practical brand-safety workflow to define suitability rules, control inventory, verify placements, measure coverage, and respond to unsafe ad exposure.
How to Track Whether Your Ads Reach the Right Audience
Learn how to verify audience targeting with delivery evidence, on-target metrics, first-party outcomes, fraud filtering, and clear limits on inferred data.
Google Ads Clicks but Fewer GA4 Sessions? A Fix Guide
Google Ads clicks and GA4 sessions rarely match exactly. Diagnose the gap across clicks, redirects, consent, page loads, tags, attribution, and invalid traffic.
How to Track Whether Your Ads Run in the Right Location
Learn how to verify whether ads ran in the right city, state, or country using campaign settings, geo evidence, coverage rates, and mismatch analysis.
SSAI and CTV: Why Server-Side Stitching Changes What You Can Verify
Server-side ad insertion powers most premium streaming—but it also moves beacons, manifests, and decisioning off the device. A deep dive into cueing, decisioning, beacon paths, reconciliation, and how to run SSAI inventory without flying blind.
ads.txt, sellers.json, and schain: A Field Guide to Supply-Path Transparency
Authorized Digital Sellers, exchange seller files, and the Supply Chain Object each solve a different layer of trust. An in-depth look at how declarations work, how to validate a bid path, red-team failure modes, and operational playbooks for buyers and publishers.
Household Identity in Streaming: Measurement Without the Cookie Crutch
A deep dive into identity layers in CTV and OTT: co-viewing, IP and device signals, clean rooms, cross-device deduplication, frequency semantics, privacy guardrails, and how to build measurement contracts that hold up under scrutiny.
Understanding IVT: A Comprehensive Guide to Invalid Traffic Detection
Invalid Traffic (IVT) costs the ad industry billions annually. Learn the difference between GIVT and SIVT, how detection works, and what to look for in a verification partner.
CTV Measurement Challenges in 2026: What Advertisers Need to Know
Connected TV ad spend is surging, but measurement gaps remain. Here's what makes CTV verification uniquely difficult and how to navigate it.
Platform vs. Independent Measurement: Why the Numbers Don't Match
When platform-reported metrics differ from independent verification, which should you trust? We break down the discrepancy gap and what drives it.
Cross-Device Frequency Capping: The Hidden Budget Drain
Most advertisers are overexposing households by 2-3× without knowing it. Here's how cross-device frequency intelligence can recover wasted spend.