The Independent Truth Layer for Advertising.
Verify delivery, detect fraud, and validate target performance across OTT, web, and mobile with AdProof's independent measurement infrastructure.
Target match rate
94.2%
IVT detected
2.1%
Frequency distribution
Trusted by leading brands, agencies, and OTT platforms
Platform reports only tell half the story.
Compare what you're being told versus what is actually happening. Transparency is the only way to optimize media spend.
Platform Reported Metrics
AdProof Independent Truth
How it works
Independent verification in three pillars.
Measure
Capture every impression, completion, and quartile event across all channels with sub-second tag-level instrumentation.
Verify
Cross-reference each signal against IVT signatures, geo databases, device graphs, and contextual classifiers in real time.
Act
Surface fraud-adjusted metrics, quality scores, and investigation alerts directly into your buying platform or BI stack.
Solutions
Full-stack ad verification for every channel.
Delivery Verification
Confirm your ads are served, rendered, and viewed in valid environments. Track viewability and completion across all formats.
Fraud & IVT Detection
Multi-layered pre- and post-bid detection of bot traffic, spoofing, data center traffic, and sophisticated invalid traffic patterns.
Target Validation
Verify that impressions reach intended demographics, geos, and contextual categories. Validate audience match and brand suitability.
Frequency Intelligence
Monitor cross-device frequency, duplication, and overexposure. Protect brand experience and optimize spend allocation.
Analytics
Deep Analytics Panels
Real-time campaign truth across IVT, targeting, inventory quality, and frequency — all in one unified platform.
Suspicious Data Center Traffic
Hourly IVT signal density — spikes indicate bot bursts
Fraud blocked
16.4k
Risk level
Low/MidTop IVT vector
Data Center Traffic
Verification across every channel.
One tag. Full coverage. From CTV to social to open web — we measure where your ads actually run.
Integrations
Real-time OTT & CTV Supply Verification
One tag across every major Indian OTT platform. AdProof ingests delivery signals, validates each impression, and outputs fraud-adjusted verified data.
Measurement in Three Steps
Integration
Deploy a lightweight delivery tag or SDK. Server-to-server, pixel, or app-level integration. Goes live in under 15 minutes.
Validation
Every signal is cross-referenced against bot signatures, geo databases, device graphs, and content classifiers in real time.
Insights
Access fraud-adjusted analytics, source quality rankings, and alerting. Export via API to any BI tool or buying platform.
0%
Measurement accuracy
0%
Avg. IVT reduction for clients
0B+
Daily impressions verified
0ms
Detection latency p95
Stop trusting ad delivery blindly. Measure what actually happened.
Join the brands and agencies using AdProof to verify every impression, detect fraud in real time, and make media decisions based on independent truth — not platform self-reporting.
Book Your Demo Now